"When I was a missionary at first I didn’t understand or like the Jesus Brand and the V.I.T.S. training. I felt like it was a bit unnecessary. But later on I realized that doing social media this way helped the work in a lot of different ways. The biggest thing was adding credibility and context to our posts. Sister Brown didn’t say, ‘Oh it’s fine, you can do it that way, it’s totally ok.” She was more like, ‘The Jesus Brand is what we’re training. You need to make sure [your post] is all good.’ She helped us edit our posts to make sure they were professional and really readable. We’re teenagers and missionaries and we don’t want to put a lot of effort into things sometimes. She helped us put in that more effort." Grant Dell, OPM Returned Missionary